Mobile publisher Brightika is expanding to PC and console with an investment of $3 million.
The funding will be deployed over the next two years, during which it will fund indie developers by providing them with product support, marketing strategy, and global publishing operations.
Its funding model will also include support in localisation, platform relations, and community building in addition to creating trailers and demos.
Brightika has revealed it’s already in talks with several indie devs, with their titles set to be announced during Steam Next Fest.
“We’ve helped mobile studios reach tens of millions of players and generate sustainable revenue,” said Brightika founder Alexander Rodichev.
“The next step for us is to bring the same level of marketing science and publishing discipline to the PC and console space, where developers often lack access to funding distribution support.”
Brightika was founded in 2020 as a publisher of casual and hyper-casual mobile games. Its team is made up of workers with over two decades of experience in the games industry.