Jen MacLean, Chris Nemcosky, and Michelle Menard have banded together to form Dragon Snacks Games.
With a “mission to craft joyful, community-centered gaming experiences where players don’t just play – they create their own social hubs and experiences,” Dragon Snacks Games aims to “innovate and redefine the way we play, with inclusive worlds and third places designed for connection, collaboration, and creativity.”
Bringing expertise from Xbox, Amazon, Scopely, Backflip, and Zynga, the partners say they’ve “been inside the machine of the industry for years” and have watched “firsthand how the industry was shifting before most people even saw the signs.”
“After years of greenlighting, funding, and shipping some of the biggest games in the world, we saw the writing on the wall and decided to break out, banding together to do something different,” they say.
MacLean assumes the role of CEO, while Newcosky and Menard are chief technical officer and chief creative officer, respectively.
“We need to stop building games for the players we had five years ago, and concentrate our creativity on the players of today and tomorrow. Gen Z and Gen Alpha demand entertainment experiences that meet their need, and they’re not interested in an outdated industry playbook,“ said MacLean.
“Our vision is to create social game experiences that can expand or contract to fill any available amount of time, and that connect players to the people that matter most to them,” added Menard.
“We know that playing in a safe, trusted space, with high-quality content, and with meaningful interactions with other players are non-negotiables for this audience.”
Nemcosky said: “By adapting game development to a player-focused methodology, with rapid iteration, always-playable builds, and early and ongoing community feedback, we’re making games the way they need to be made for the future. We’re delivering games tailored for the players of today and tomorrow, and we see our vision as the path forward to successful, sustainable games and companies.”