Games outsourcing firm PTW has undergone a rebrand, uniting its subsidiaries 1518 Studios, audio services provider SIDE, and Ghostpunch Games under one brand name – Side.
In bringing the different brands together, Side offers services including game development, art and audio production, QA, localisation, player support, community management, and datasets.
“For years now, our company has operated as one team with one vision driving how we do business – I’m proud that all our employees are now under one banner,” said Side CEO Deborah Kirkham.
“This new brand symbolises our commitment to delivering innovative, tailored solutions that drive our partners’ success around the world.”
Chief revenue officer Kaley Hurst added: “This rebrand is an amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realisation that we are stronger together – in both brand and values.”
PTW was founded in 1994 as Pole to Win. It acquired numerous firms over the years, most recently Ghostpunch Games for $13 million in August 2024. It acquired 1518 Studios in 2021, and Side UK in 2015.